How Mobile Search Works

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How Mobile Search and Business Location Optimization Work

1. Search From Mobile Device | User Visits Search Engine, App, Native Utility or Website
Optimization Opportunity – List your business on all top tier platforms

2. Geo Location Of User | Map Position of Mobile Device is Pinpointed by IP Address
Optimization Opportunity – Define your geographic reach

3. Intent of Searcher | Keywords Are Used to Interpret Users Motivation
Optimization Opportunity – Position your business for the correct keywords and categories

4. Proximity of Business | Users Geo Location and Intent is Matched to Potential Businesses
Optimization Opportunity – Secure a top listing in major mobile networks

5. User vs Business Matchup | Search Platform Uses Algorithm to Match Searchers to Businesses
Optimization Opportunity – Leverage the search systems architecture to elevate your brand

6. Influential Considerations | Website, Data and Reviews Increase or Decrease Your Visibility
Optimization Opportunity – Polish and update your online reputation and profile

7. Conversion Points | Mobile Users Interact Differently Than Desktop Searchers
Optimization Opportunity – Promote key interaction points to mobile users first

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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