Google Plus Update

Google Plus has had pretty slow uptake for the most part. We are there every day posting for ourselves and our clients and it is a very different place than Facebook to be sure. Facebook grew out of friends and families wanting to connect up so they could stay in touch more regularly. It cut through age and gender “issues” like butter.  Google was late to the party as they had some fits and starts with the social world before settling into Plus. But Google may never really challenge Facebook. It’s your writers opinion that the LinkedIn network may be closer to where G+ is headed. If it does, it is going there on steroids.

 

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Audience Shaping at Facebook

Much like website visitor counts, the Facebook Fan count provides one measure of success on the social media channel. As a small business owner we look over at big brands, longingly with their million fanbase and wonder how we’ll ever create a large fanbase of our own. Fortunately, we don’t have to! Quality trumps quantity in this game all together – in more ways than one!

You can, in fact, buy targeted facebook fans… Oh sure, you can pay someone a hundred bucks and they’ll pour in a boatload of people who’s only interest in you was the nickel they earned for clicking your Like button, You won’t be building a business that way though!

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Just Call It Marketing!

We have been providing internet marketing services since 1996, also known as the “dawn of time.” In the fifteen, plus years since then, someone in the industry regularly proclaims that “SEO is dead.” Every time there is a twist or a turn in the Google road, pundits tell us it’s the beginning of the end.

SEO is a funny term to begin with. But it has stuck as the acronym of the search engine optimization industry since way back when. So, I’m jumping in now and stating that SEO is in fact, dead. It actually died several years ago, when the practice of “optimizing” web sites required that other web sites call your web site an important resource. When the search algorithm calculates somewhere around 50/50 what you said on your page and what others said about you on their pages, the game changed entirely. This change happened several years ago. As soon as the herd figured out how to game it, the hammer came down hard in the form of a cute, foreign-named bear called Panda.

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Google Plus: A Different Animal All Together

Google Plus is not the first attempt by Google in the world of social networking. Google Buzz failed miserably a few years back. They licked their wounds and decided to learn from their mistakes as only a billion dollar juggernaut could, after not being able to work a deal with Twitter or Facebook for a feed from either of those popular networks.

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Building Your Internet Marketing Plan

Once you have built your initial website and optimized it for best results it’s time to put your internet marketing plan into place. For many businesses, an initial internet marketing plan has to be funded from the general marketing and advertising budget. This can be very painful at first. Satisfactory results achieved in the first year will allow your new sales channel to become self sufficient in time.

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Imprinted Products Develop TOMA

Don’t rule out “traditional” or “old school” promotional products for your next marketing and branding campaign. Yes, it may be true that the latest and greatest technology gadget is “cool” and exciting, the question is, does it create top-of-mind awareness for your brand or organization?

Proforma Promotional Products

TOMA: Top-of-Mind Awareness – “When people think of you first to fulfill their product or service needs.”

You’ve heard Realtors say “location, location, location.” The same thing can be said for the prime real estate located in your client or prospective customers office or home. Look at your desk or inside your desk drawers. Do you have a useful product with a logo imprinted on it? What about your pen, your mousepad, or the dispenser for your “sticky” notes? Logo-imprinted products are everywhere and usually within easy reach. So don’t be shy, it’s a smart branding move to put your Logo on a coffee mug, cell phone holder or desk clock and land your company front and center with your customers and prospects. Click Here to view some desktop suggestions just in time for the Holidays, or any event!

SEO clients of RightNow Inc plus friends and family get the best possible price and shipping. Visit Proforma Pepper Promotions or call 800-630-3306 for ideas and help.