Archives for January 2007

Pay Per Click Links and Email

Pay Per Click Links and Email – The Connection Get What You Paid For

The majority of web site owners I work with are using pay per click to generate additional traffic for their web sites.  Newer, less seasoned sites rely on pay per click (PPC) advertising almost exclusively.  A correctly designed and managed PPC campaign can be a goldmine of regular new visitors.  If there ever was a way to “make money fast” on the internet, PPC is it!

Unfortunately, the majority of web sites I come across do not have a plan to “make money last.” What do I mean by this? 

Let me give you an example:

A web traveler clicks on your web sites advertisement on Google.  They arrive at your site and find that you have a product or service that they would consider using – some day.  Not now, or today, but sometime in the future.  This is a great success, you have a qualified potential customer!  But now what?  Do you count on that visitor to remember you, bookmark your site, and magically reappear sometime in the future – not likely!

Now that you have paid for the customer to visit, you must turn them into a buyer.  The process in “creating a sale” is timeless and simple.  Sales icon Zig Ziggler said it best, “Find out what people want and help them to get it.” A top salesperson asks a lot of questions, and then listens intently to the customers response.

The dynamic of the sales process on internet is the same, only it requires a different approach.  This is true primarily because it is impossible to directly question your web visitors.  The top salesperson in any industry knows the questions that will come up, and has prepared answers that spotlight their product or service.  Answers are value building opportunities!  Additionally, you don’t have your web visitor cornered at the auto dealership drooling over a shiny new car.  The exit for a web traveler is only a click away.  This brings me to the point of my article.

Successful email marketing WILL increase your sales.

With a well designed email marketing campaign, you have the ability to spoon feed in small doses the answers you know your customers are already asking.  The supper successful email marketer focuses on sending their customers interesting and value building content, NOT ADVERTISING.  The nexus comes when the client perceives you as an informational expert providing interesting subject matter.  People will look forward to receiving your emails.

Web marketers that have been collecting email addresses for years and providing regular contact report that that their email sales frequently out-perform their web campaigns, sometimes by a huge margin!  Imagine the power of having 200,000 guaranteed web exposures every month.

Let me ask you a question; “What if it was possible to double your revenue with very little expense?” Would you be interested?