Archives for May 2009

Twitter Service – We Tweet For You

Chris Tucker AKA Sir Tweets-AlotTwitter has become the hottest trend in Internet Marketing over the past several months and here at RightNow Communications we have spent hours studying its patterns and testing how the medium could help our client base.

I have found that for a singular business in one particular location, Twitter is probably not the best use of resources. The exception to this would be, of course, businesses whose marketing is so dependent on the internet, like travel and leisure products, whose traditional marketing channels have been forever changed by the internet. Certainly, manufacturers have already proven its power to connect with customers.

But for a business that serves multiple locations spread around the world this could be a very effective means of “value added” Internet marketing. It will drive targeted traffic to your site because we “tweet” for you on a consistent measured basis, it means we send out multiple micro marketing messages in a single day, dozens a week, perhaps hundreds a month, each targeted at specific product pages on your site. In your Google analytics they will show up as referrals from Twitter. You can have us concentrate on specific products or we will choose randomly.

There are three trackable tasks involved in building an effective Twitter Presence

1) Develop “followers” – the audience of people interested in what we have to say. These include people considering what you offer and perhaps just as important, people, like niche market writers and bloggers who perpetuate our messaging through the culture of the medium. If you have no “followers” you are basically shouting out on a street corner to anybody passing by. So developing a good audience is just as important as what you say to them. Our intention is to build a quality following audience for you that can be measured from month to month.

2) Daily “Twitter Stream” posting. We have found it is effective to post “tweets” throughout the day. In a perfect world about 1 every other hour from 8am to 10pm – or about 6-8 tweets a day. In many cases that would mean messaging about your business and the products, services and customers you represent.

3) Answering Questions and Customer Service. Many businesses use Twitter as a customer service portal where they can answer questions from customers and prospects as well as handle customer service issues in an expedient manner. When it comes to a complaint or a suggestion, I can have that on the desk of the right person at your business in short order, thusly taking care of a delicate situation professionally. It has been documented that this aspect can be very powerful for businesses. This reputation management aspect is a bit harder to track as some customer service communication is taken off of Twitter and so raw data becomes skewed. But the system does track number of CS oriented messages are received and sent each month.

There is no long term contract to get started. We charge a monthly flat fee to do all of the above for you:

Build an audience

Create a daily Twitter Stream

Answer questions and pass along customer service queries to your office or the provider office in question for swift response

Monthly detailed reporting

Twitter Service - We Tweet For You
Watch Your Brand Name and Market Segment Keywords

In today’s business market, Twitter provides yet another means of getting people to your site through outreach. What I like most about it is only people interested in specific offers we tweet actually click to visit the very specific pages containing the offer on your site. An extremely powerful targeted means of marketing niche products like yours.

As we develop this effort we will even be able to reach out to your customers to ask them what products of theirs they would like us to push. Bolstering soft periods and filling up specific times as the opportunity presents itself, ie. Last minute specials, etc

We hope you can take advantage of this while it is still so new! We are in front of the pack with this once again. The fun thing about Twitter is it can be collaborative as well. If you have staff that have time to contribute we can teach them how with highly specialized monkey see, monkey do methodology!

Web Page: Social Media Marketing

Posted by Chris Tucker