Archives for April 2010

Business Blogging Tips

Blogging is enjoying a resurgence in popularity now that it is the darling of SEO strategies. And that’s just it. An SEO strategy “Aint worth a hill of beans” without a plan. Businesses have a hard time allocating staff time for blogging and there generally is some wide-spread fear of publishing written words! Even if you do farm out the writing, you are going to need to be helping the writer write about your business to be sure. Even at a minimum, some regular involvement is going to be necessary.

We do a lot of blog editing around here as well as client coaching. The primary challenge is creating a focus for blogging in a direction that will help the SEO effort. It’s so easy and inevitable to fall out of focus. From these efforts, I’ve developed the following checklist to help stay on the SEO success path:
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Email to Cell Phone

Have you ever wanted to send a quick email to someones cell phone but did not want to take the time to peck out the message on your phone? Me too! I may be the last person on earth to know this – You can send an email to cell phone directly from any computer.

You need to know two bits of information; first the recipients cell phone number, second the cell phones service provider. If you don’t know what cellular company provides the service then just type the phone number into the Reverse Phone Directory and it will list the cell phone service provider. If you don’t know the cell number then why would you want to send an email to text message anyway?
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Reputation Management vs. Reputation Damage Control

We frequently receive calls from panicked individuals that have just discovered negative information about their product, service, brand, or name on the Internet. Reviews are often left anonymously, with no evident recourse, or way to remove them. Websites that accept reviews are under no obligation to erase a post, even if the content or claim is untrue. Legal action is often ineffective, as web site owners hide behind The Communications Decency Act which states that, “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” – 47 U.S.C. § 230(c)(1) Basically, the website owner can not be held liable for the content placed by an outside source.

Reputation Management

Negative Internet reviews that hold a prominent position in the search engines for your name or brand will have a destructive impact on your bottom line. A business or service provider can expect that at least 30% of their potential clients will search for them directly by name, brand, or business name.

It is important to understand the difference between Reputation Management and Reputation Damage Control campaigns. The goal is the same – to populate the search engine results with positive content when people search for you. The process, cost, and urgency are very different however. Potential clients that call us for Reputation Management services are in reality almost always looking for Damage Control.
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