Archives for August 2010

Improved Social Media Reporting

Clients that are using our Social Media Presence service will see some changes in their monthly reports and online reporting view. The goal of the reporting is to deliver improved metrics on your Facebook and Twitter campaigns with regards to audience building, reach, interaction, content activity and progress.

FaceBook Analytics Report
FaceBook Analytics

FaceBook Online Reporting View
FaceBook Reporting

Twitter Analytics Report
Twitter Analytics

Twitter Online Reporting View
Twitter Reporting

Top Sites Have the Best Links

Link Building is an Important Aspect of Organic SEO

The links that point toward your website from other online resources are the most important factor for scoring well at competitive search terms. According to recent research and opinion collected from top SEO industry pros, three of the top five most critical ranking factors have to do with the construction of a websites inbound link inventory.

You can no longer ignore a link building strategy if you want to compete online!

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SEO versus SEM versus SMM versus Old School

Small and medium sized businesses have so many opportunities to market themselves these days that it’s hard to choose where to start or expand. At the same time, budgets are tight and in most business plans, doing it all can be impossible. So, how does one choose what to do?

The first factor in deciding how to deploy a comprehensive marketing plan is to take a rational look at the business you are in. For many businesses, the train has already left the station… your prospective customers are actively searching for what it is you offer on the internet. For other businesses, it’s still the good ole days for the good old school ways of marketing. You have to find the mix that’s right for your situation.

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