Archives for March 2011

Google Changes – Is The Sky Really Falling?

Search Engine Optimization by RNC

…and, What Does it All Mean For My WebSite?

Google has made several high profile changes to their search algorithm in the last few months. This has sparked a flurry of concerned emails from search engine optimization clients wanting to know how this might impact their online marketing. Here are the major changes and how it will impact you and your website:

Google Places, Local Search Update – This is the change that is most likely to impact you directly. We have written on this topic several times – read more here: Google Places SEO

Google Panda Update – Also called the Farmer Update (Panda, named after someone on the Google team.) This was the most recent update that sent “shock waves” around the Internet. Every media outlet and online resource rang the bell that this “was the big one,” and that entire websites would evaporate overnight. Some did, but none of our clients were ever at any risk. Here is a Q & A regarding this Google change: [Read more…]

Blogging is Social Marketing’s First Step

Blogging Essentials

Blogging is really not an option anymore. It is an essential part of the Holistic Internet Marketing pie. In my previous post, I gave you some elementary tips to blog correctly for SEO strategies. In this post, we will take one concept to the next level.

You don’t need to be engaged in Facebook or Twitter to blog. But if you are, the incentive to post a blog regularly is that it provides you with additional content to talk about on your social networks. Of course, the other side to this coin being, the sole intent of a business on a social network is to draw the viewer away from the social network community to the business owners’ own web site.

[Read more…]

Blogging is Not a Quick Fix!

There is a natural progression in web marketing. We call it “holistic internet marketing.” At first blush, yes, it sounds cliché. If not followed specifically, with commitment, patience and focus that’s all it would be too!

Blogging can be a major component of a holistic internet marketing strategy. Blogging can also be done for other purposes as well. But if you are going to go to the trouble of blogging on a business web site for whatever reason, you might as well do it with SEO being the paramount goal supporting any other reason you might have.

Here are five quick tips [Read more…]