Archives for May 2011

If it Were Easy Everybody Would be Doing it!

Report from the Trenches: For over fifteen years, we have been providing an ever increasing smorgasbord of internet marketing services. At first, clients had to “steal” funds from their traditional marketing budget to pay for online efforts. These days, the online marketing budget has become the major portion of the business building budget. Back then, the skeptics didn’t believe in the internet being a viable media. Today, most business owners believe an opportunity exists but who has the time to figure out what works and what doesn’t? The learning curve has increased every year exponentially too. Today, thankfully, we find business owners who have a general understanding of the job at hand on the world wide web. But the main driving fact remains; there is not enough time in the day to get it all done. After all, you still have to run your business like you used to… only now, there are enough time killers lurking about that there is just no way you can get it all done effectively and properly, yourself.

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Generating ROI From Your Blogging Activity

A correctly structured and integrated blog is one of the most effective online marketing weapons available to website owners. With recent changes by Google that emphasize website quality, blogging can be an even more effective tool. However, done incorrectly your blog could quickly become an anchor that pulls your website down in the rankings. Traditionally, blogs have a high bounce rate. This will have a negative impact on your ranking if your blog also maintains a low visitor time on site. [Read more…]

How Does Google Determine Website Quality?

Recent Google algorithm updates have focused on promoting websites that are of a “higher quality” to the top of the search results. This sounds logical in theory, but how does Google judge quality? After all, “beauty is in the eye of the beholder” and “quality” is subjective, a matter of opinion.

Cooking Up Quality in the Google Kitchens

So here is the secret on how Google determines the quality of your content – they don’t. Google crawls and catalogs the entire web, and then calculates the relevancy of every website for a given search term. To do this they turn your website into a mathematical formula and then use their algorithm to solve for X (the search term.) Its impossible using this process to determine good content from bad content. Besides, Google is not in the business of telling consumers what to like; they are delivering a product which is search results. [Read more…]