Archives for July 2011

Website Redesign and SEO Considerations

Not too long ago the prospect of conducting a website redesign would get your “SEO guy” excited – and not in a good way. In the past, websites could lose a huge percentage of their traffic, search equity, backlinks, and directory placements due to a new website being launched. This can still happen, but only if you don’t have an SEO plan in place prior to pulling the trigger on that new site.

Today, it’s possible to move domains, hosts, and platforms all on the same day, and retain most of your traffic and search engine results. Its really not [Read more…]

Local Search Reporting

We are just putting the finishing touches on our Reporting system to track and report Local Search Results. Currently, our reporting has only been tracking Organic and Paid search positioning. With the expansion of Local Search, it has been increasingly important to measure the success.

We will automatically add this report to your monthly update if your business is an actual brick and mortar location, and not [Read more…]

Google PlusOne Button +1

Click +1 To See What Happens

Social SEO is increasing in importance in the world of Search Engine Optimization. Google has been bleeding traffic market share to the social networks, and in an effort to plug the gaps they have released +1. The goal of +1 is to capitalize on relationships, and provide personal recommendations to create a social search experience for Google users.

The +1 Button works in a similar fashion to the Facebook LIKE Button. When a Google user is signed into their Google account, they can ‘+1’ websites which signifys that the user endorses or recommends the site. The important thing to remember is that everyone will see your +1 regardless of whether they are part of your Google social circle or not. [Read more…]

Become a LinkedIn Power User

Reputation Management SEO – LinkedIn is an excellent tool for building your identity and name recognition online. With a little SEO, LinkedIn can perform for highly competitive identity search terms. The key to getting your profile to perform is targeted content development, inbound links, and activity. Contact RightNow for more information on leveraging your LinkedIn profile for SEO.

The primary goal of your LinkedIn activity should be focused on building your network of contacts. LinkedIn Expert Rick Itzkowich teaches professionals how to become “power users” inside the LI network. Thanks Rick, for your article contribution!

Insanity Squared – Start Using the LinkedIn Cure

Insanity has been described as doing the same thing over and over again expecting a different result. If that’s true, then “insanity squared” would be working harder at doing the same thing expecting a different result.

Doing business the same way in 2011 as you did in the 90s would also qualify as “insanity.” There’s no such thing as “business as usual.” People who’ve never had to market/sell before are being forced to do so. To generate business today, we must embrace a variety of alternatives to traditional marketing and sales efforts.

Business people need to learn how to use LinkedIn. If you don’t, you can be sure your competitors are.

One of these approaches is using Social Media. In particular, we are suggesting utilizing LinkedIn (LI). Why LinkedIn? Simply put, because business today is all about relationships. LI is the premier business site that exponentially helps people build and sustain relationships – locally and globally based on the six degrees of separation concept. [Read more…]