Archives for April 2012

Rich Snippets [infographic]

Rich Snippets provide web developers and SEO companies additional data points to optimize. This helps web searchers make more informed clicking decisions when they find you in the search results. Here is a nice little infographic that helps explain the who, what, why, where, when and how of structured data formatting. [Read more…]

Google Plus: A Different Animal All Together

Google Plus is not the first attempt by Google in the world of social networking. Google Buzz failed miserably a few years back. They licked their wounds and decided to learn from their mistakes as only a billion dollar juggernaut could, after not being able to work a deal with Twitter or Facebook for a feed from either of those popular networks.

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Content: Where the Rubber Meets the Road

We have come a long way in the past four tutorials. If you’ve done it all yourself, it’s taken months and months of effort. If you’ve built a team, what I am about to tell you will be exciting. If not, well… it’s not like I didn’t tell you at the very onset of this project, right? The key here, in order to “do it right,” it is going to take a team to cover all of the various bases properly. Some tasks can be and must be performed inhouse. Others are better left to your professional consultants.

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