Archives for June 2012

Do Not Put All Your Eggs in One Basket

As an SEO company we feel “mighty proud” when a clients’ search engine referral traffic is up year over year. That means we are doing a good job; bringing them more traffic from search engines! As a marketer, though, I get concerned when I see the other source of traffic, referrals, is just a small slice of their monthly visitors.

[Read more…]

Google Plus for Business [infographic]

With the recent migration of Google Places Business Pages to the Google Plus platform; participation in the Google Plus network is no longer an option.

Local Search and Google Plus clients at RightNow Communications can rest assured that we are working on making this transition as seamless as possible. In some instances the process has required the coordination of a re-validation phone call from Google. There are some bumps in the road for organizations that have more than one physical business location.

The following Google Plus infographic from Chris Brogan is an excellent primer on Google Plus for business to help get you up to speed. As always, it you have questions give us a call.

[Read more…]

Audience Shaping at Facebook

Much like website visitor counts, the Facebook Fan count provides one measure of success on the social media channel. As a small business owner we look over at big brands, longingly with their million fanbase and wonder how we’ll ever create a large fanbase of our own. Fortunately, we don’t have to! Quality trumps quantity in this game all together – in more ways than one!

You can, in fact, buy targeted facebook fans…¬†Oh sure, you can pay someone a hundred bucks and they’ll pour in a boatload of people who’s only interest in you was the nickel they earned for clicking your Like button, You won’t be building a business that way though!

[Read more…]