Archives for February 2014

Social and Search in 2014

goopluxThe misinformation just keeps on flowing in the world of search. Today, I read an article in a major SEO journal about how Starbucks uses Google+ to get better search rankings… say what? Well, sure… Starbucks has 3 million people who have followed them at Google+. So, when Starbucks posts on Google+, the post could show up in search results for the people who are following them. But what about the thousands, perhaps, millions of small businesses with millions of less followers than that bad coffee company? Does anybody hear a tree fall in a forest? Don’t get me wrong. I think Google is doing everything they can to make G+ a dynamic place and they are out to prove that they can control their own destiny in the search vs social world. [Read more…]