Archives for January 2015

Moving or Redesigning Your Site

Moving or Redesigning Your Site

Moving or Redesigning You Site
SEO & Linking Considerations

Your web site is going to move to a new server, or be involved in a site redesign at some point. Often this transition is simultaneous. The prospect of expanding your web presence can be exciting, and help boost your bottom line if done correctly. If done incorrectly, you can wipe out a huge portion of your past work and customer base, as well as destroying your rankings in the search engines. A failure to plan your move is a sure-fire plan for failure!

Are the URLs of your site going to change? Most likely, the answer is yes. Reasons for generating a new URL structure could be that you are moving from a static site to a dynamic site like adding a content management system, upgrading to a different server technology, like moving from .php to .asp or ColdFusion, or implementing a rewrite process to make your URLs more Search Engine Friendly. [Read more…]