Is it Possible to Add Content too Quickly?

QUESTION: If we launch a Help Section for our various products within a short period of time, will that throw any red flags with Google since we would be adding so much new content at once? Just wanted to ask about this in case we need to space the content release out a bit. Let me know what you think.

ANSWER: There is no reason that Google would penalize any website for adding legitimate content. The only potential impact (Google) will be the redistribution of Page Rank. It’s possible that a large amount of new content will bleed off some of the sites accumulated PR causing the sites home-page to drop. This is of little concern when it comes to ranking for organic search terms. The content is much more important than Google Page Rank. Your site has almost 2,000 pages indexed already, so the impact of adding additional content will only be positive. There is some SEO benefit to adding the content slowly (spacing it out,) however โ€“ with critical content like a Help Section the visitor & customer need to access the content far outweighs any SEO considerations.

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii


  1.' says

    I’ve actually been wondering about this, considering that sudden increase in links can be a problem, so why not contents. But looks like it doesn’t really affect website negatively. I would certainly take organic search ranking over PR.

    Thanks for clearing this up.

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