SEO for Migrations

Follow best practices when redeveloping your website, changing web platforms, changing you brand and domain name or hosting. Done correctly there is no reason to see a loss in visitation, sales or search engine indexing.

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How Mobile Search Works

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How Mobile Search and Business Location Optimization Work [Read more…]

How Ad Retargeting Works

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How Advertising Retargeting Works to Fill Your Sales Funnel [Read more…]

Optimizing Your Online Sales Process

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Optimize and Automate Your Online Marketing and Sales Process [Read more…]

Image Optimization Best Practices

Website Image SEO Best PracticesThere are hundreds of factors that contribute to the formula of ranking in the search engines and the overall quality score of your website. The optimization of the images on your website is not necessarily at the top of the SEO list, but is considered to be on the list of “best practices.”

Optimizing media for your website can be confusing for sure. Unlike other types of onsite SEO, image optimization could require input from your Graphic Designer, Web Developer and SEO professional.

The Alt Tag is one of the SEO Red Herrings in the Industry!

Here are some key considerations and points to help understand the process. [Read more…]

Search Engine Friendly Design

Search Engine Friendly Design

A search engine friendly website design is the starting point for any SEO campaign. When considering a new site or redesign, get us involved as early as possible. Often our involvement early in a project will cover a good chunk of the SEO fee we charge by saving you from extra redesign costs and extended development time.

Domain: Your entire primary websites content should be delivered within the domain url structure. Content located anywhere else is NOT considered to be on your website, and no amount of SEO will correct this. This includes content located on off-site blogs, sub-domains of your domain, booking engines, quote engines, MLS data, and reservation systems that reside off-site. There are pros and cons to using sub-domains, and this should be discussed with your SEO company if you are considering going in this direction.

Structure: All design elements and scripts should generally be called from an external file, not inline or embedded into the web page. The exception is high volume websites that need every bit of delivery speed they can squeeze out of the page. [Read more…]