Google Algorithm Update Factors Mobile Into The Equation

Google Mobile FriendlyIn this post we will sum up the impending Google Mobile Apocalypse.

Google has announced that “mobile friendliness” will now be part of the search ranking formula starting in April 2015. Like most major Google updates there has been a lot of people online shouting that “the sky is falling” and quit possibly “the end is near.” This happens with almost every notable Google shift. Search marketing and web development companies are leading the online charge to “fear” business owners into making buying decisions.

The Bottom Line: This IS Important. Not “sky falling” important, but the update will effect your online visitation depending on your market and competition.

What Does Google Mobile Friendly Mean? For inbound mobile traffic (primarily handheld smart phones) Google will now give a higher priority to websites that deliver an enhanced mobile experience. There are hundreds of search ranking factors, and they will still be in play. Even IF your site is not mobile friendly you will still be included in the search results depending on competition and your Authority in the marketplace.


Important! This Google change only impacts visitation from mobile users.

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Sudden Google Analytics Bounce Rate Change

One of the most widely misinterpreted metrics in Google Analytics is the Bounce Rate measurement. Many clients want to know if their websites Bounce Rate is “good or bad.” The overall average website Bounce Rate is of very little value as a standalone metric. This is because there are so many factors that contribute to the average Bounce Rate. Single website page metrics are much more valuable to your marketing efforts than website averages.

Bounce Rate Definition, “Bounce Rate is the percentage of single-page sessions or visits (i.e. sessions in which the visitor left your website from the entrance page without interacting with the page).

One on the areas where average Bounce Rate is useful is diagnosing sitewide issues. When we observe that your website metrics are abnormally high or low, or experience a sudden increase or decrease it is a sure sign that something has run amok. [Read more…]

Moving or Redesigning Your Site

Moving or Redesigning Your Site

Moving or Redesigning You Site
SEO & Linking Considerations

Your web site is going to move to a new server, or be involved in a site redesign at some point. Often this transition is simultaneous. The prospect of expanding your web presence can be exciting, and help boost your bottom line if done correctly. If done incorrectly, you can wipe out a huge portion of your past work and customer base, as well as destroying your rankings in the search engines. A failure to plan your move is a sure-fire plan for failure!

Are the URLs of your site going to change? Most likely, the answer is yes. Reasons for generating a new URL structure could be that you are moving from a static site to a dynamic site like adding a content management system, upgrading to a different server technology, like moving from .php to .asp or ColdFusion, or implementing a rewrite process to make your URLs more Search Engine Friendly. [Read more…]

Social and Search in 2014

goopluxThe misinformation just keeps on flowing in the world of search. Today, I read an article in a major SEO journal about how Starbucks uses Google+ to get better search rankings… say what? Well, sure… Starbucks has 3 million people who have followed them at Google+. So, when Starbucks posts on Google+, the post could show up in search results for the people who are following them. But what about the thousands, perhaps, millions of small businesses with millions of less followers than that bad coffee company? Does anybody hear a tree fall in a forest? Don’t get me wrong. I think Google is doing everything they can to make G+ a dynamic place and they are out to prove that they can control their own destiny in the search vs social world. [Read more…]

Reporting Changes at RightNow

Online Marketing Reporting System: You Spoke, We Listened!

RightNow clients will notice a change in the reporting delivery and structure over the next 60 days. The core of the issue is this; Reports were delivered on a monthly basis and contained metrics on every aspect of a clients campaign. Sounds great right? Yes and No – Many clients received reports that could include more than 40+ pages. TMI at one time!

The new reporting system will be streamlined, and the goal is to get key metrics to fit on a couple of pages. Additionally, we will be separating core campaign elements into individual reports and delivering them at separate times. The idea is to have comprehensive individual reports for: SEO and Local Search Campaigns, Social Media Campaigns, Pay-Per-Click, and a Traffic, Engagement and Opportunity report.

In the “olden days” (pre 2011) all of these marketing activities often fell into the wheelhouse of a single person. Today, we are finding that many organizations have staff members that work on only one aspect of the online marketing. Our new system will provide a more focused report to these individuals.

As always, we encourage all clients (and your team members) to get on the phone to review the reporting, campaign performance and campaign objectives.

Our system will continue to be online in one consolidated reporting area, and your log-in credentials will remain the same. If you have any questions please do not hesitate to pick up the phone and call us or shoot us an email.

What We Are Working On… RightNow!

RightNow Communications
RightNow Communications