Generating ROI From Your Blogging Activity

A correctly structured and integrated blog is one of the most effective online marketing weapons available to website owners. With recent changes by Google that emphasize website quality, blogging can be an even more effective tool. However, done incorrectly your blog could quickly become an anchor that pulls your website down in the rankings. Traditionally, blogs have a high bounce rate. This will have a negative impact on your ranking if your blog also maintains a low visitor time on site.

Quality in a Nutshell: You can tip the quality scales in your favor by focusing on engagement time. Literally, you want visitors to spend as much time as possible on your blog and provide ways for them to dig deeper into your site, or the topic. Write content that closely matches your visitor profile. Link to relevant pages in your website and reference other blog posts. Add relevant video and photos. Break your posts into multiple parts (teaser and single post) to force that additional click deeper into your site. Offer your visitor an exit strategy that gives them a final chance to explore your site.

Low Quality Exposed
: Blogging low value content purely for the sake of SEO is over. Not only is it over, but now its counterproductive and may have a negative impact on your entire website. You may be blogging low quality content on purpose for SEO, but many blog owners are posting low quality content without knowing it. Content that traditionally has a very low engagement rate is news, and past events. Unless you are a news outlet there is no revenue in marketing the past. I understand that this type of writing was easy (lazy) to produce, but it no longer has any value.

The Bottom Line on Blogging: If you were only blogging for SEO, then you were missing the boat all along. Your blog can deliver a lot of little marketing victories that will help you develop a larger customer base, build trust for your brand, and fund your social media efforts. At RightNow we offer a complete line of blog development services including coaching, technical optimization and installation, or complete turn-key packages that include all content development.

Blogging Victories:

    Expanded Reach in Organic Search
    Accelerated Search Engine Indexing
    Increase Site Relevance and Quality
    Provide Original Content for Social Media Channels
    Social Media and Email Campaign Conversion
    Link Building via RSS Distribution
    Visitor Engagement and Interaction
    Brand and Product Recognition
    Reputation Management
    Product and Idea Testing
    Customer Service Outreach
    Actual Sales!

All that and a bag of chips! Contact Us or Visit Us on Facebook @ RightNow Communications

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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  1. […] A correctly structured and integrated blog is one of the most effective online marketing weapons available to website owners. With recent changes by Google that emphasize website quality, blogging can be an even more effective tool. However, done incorrectly your blog could quickly become an anchor that pulls your website down in the rankings. Traditionally, blogs have a high bounce rate. This will have a negative impact on your ranking if your blog also maintains a low visitor time on site… Read More, Blogging ROI […]

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