Call it Money.

As the search engines continue to mature they are able to ferret out more and more “tricks” that have been used over the years to game┬áthe search engine results pages aka SERPS. But throughout all of time with the search engines (20 years) content has always been the #1 way to gain valuable top search engine rankings.

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Create an Editorial Calendar for Your Content Needs

You know you need to create content. Even if you have an outside consultant helping you put it all together, a fair amount of the basic work needs to be done by you. It will remain an insurmountable pain in the you-know-what unless you take charge! We have found the easiest way to do this is to create an editorial calendar. After all, the old newspaper may be slowly dying, but that doesn’t mean journalism is. People are insatiable when it comes to gathering information they are interested in.

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