Google Algorithm Update Factors Mobile Into The Equation

Google Mobile FriendlyIn this post we will sum up the impending Google Mobile Apocalypse.

Google has announced that “mobile friendliness” will now be part of the search ranking formula starting in April 2015. Like most major Google updates there has been a lot of people online shouting that “the sky is falling” and quit possibly “the end is near.” This happens with almost every notable Google shift. Search marketing and web development companies are leading the online charge to “fear” business owners into making buying decisions.

The Bottom Line: This IS Important. Not “sky falling” important, but the update will effect your online visitation depending on your market and competition.

What Does Google Mobile Friendly Mean? For inbound mobile traffic (primarily handheld smart phones) Google will now give a higher priority to websites that deliver an enhanced mobile experience. There are hundreds of search ranking factors, and they will still be in play. Even IF your site is not mobile friendly you will still be included in the search results depending on competition and your Authority in the marketplace.

Important! This Google change only impacts visitation from mobile users.

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What is a Google Panda? [infographic]

At a recent networking event the owner of a law firm pulled me aside to ask a few SEO related questions. His first question was, “Can you tell if my website is infected with the Google Panda?” I wanted to burst out laughing and hang my head in shame at the same time. Don’t get me wrong; I am not laughing at the person or the question, but the fact that changes in the Google ranking algorithm have trickled down to main street America.

It’s easy to misinterpret all the SEO mumbo-jumbo, especially when the average reader scans the news headlines and sees sensationalized headlines like “Panda Update Hits Websites Hard” or “Google Panda Victim.” And good luck (website owner) if you search online for “Google Panda.” [Read more…]

Did You Say You Wanted More To Do?

With all those folks working hard over at the Googleplex in addition to their acquisitions, it was only a matter of time before it all began to meld together. That time is here. In many ways, the recent developments at google with the “panda” algorithm, places and local search, 1+, Google+ and now Search Your World are, in essence, a new Google. It’s very subtle on the user side of the coin. But on the marketer side of the coin it is yet another non optional, labor intensive addition to the task at hand.

Here are three things you must do to stay ahead of the pack:

  • Google Places has been around awhile. But, like everything, it is not a “set it and forget it” kind of thing. What you include impacts how and where you show when people perform a “local search”. If you have a business location, “Places” is your nemesis now. It needs regular care and feeding.
  • Google+1 Button has been in existence for at least a year. It’s implications are becoming clearer now. You should add it to every page of your web site. It allows people to quickly give your information a “vote of confidence” which will affect your rankings in the not so distant future.
  • Google+ is the social network devised by Google to compete with Facebook. We think G had to have their very own shiny social world instead of lease it from others. [Read more…]

Google Plus Tutorial and Tips

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Ever Wonder How Google Works?

How Google Works.

Infographic by the Pay Per Click Blog

Google Standout Tag

Google has created a new attribute for website publishers called the Standout Tag. The Standout tag allows publishers to designate content as featured alerting Google that the content may be suitable for inclusion in Google News. The tag is placed in the HTML header of your webpage, article, or blog post.

To implement this tag simply insert the following HTML attribute into your page.

<link rel=”standout” href=”” />

A rel attribute defines the relationship between the current document and the linked document. These attributes are not used by web browsers, only search engines, to provide more information about the document or link.

To prevent spammers from overusing this tag Google has warned that [Read more…]