Reputation Management vs. Reputation Damage Control

We frequently receive calls from panicked individuals that have just discovered negative information about their product, service, brand, or name on the Internet. Reviews are often left anonymously, with no evident recourse, or way to remove them. Websites that accept reviews are under no obligation to erase a post, even if the content or claim is untrue. Legal action is often ineffective, as web site owners hide behind The Communications Decency Act which states that, “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” – 47 U.S.C. § 230(c)(1) Basically, the website owner can not be held liable for the content placed by an outside source.

Reputation Management

Negative Internet reviews that hold a prominent position in the search engines for your name or brand will have a destructive impact on your bottom line. A business or service provider can expect that at least 30% of their potential clients will search for them directly by name, brand, or business name.

It is important to understand the difference between Reputation Management and Reputation Damage Control campaigns. The goal is the same – to populate the search engine results with positive content when people search for you. The process, cost, and urgency are very different however. Potential clients that call us for Reputation Management services are in reality almost always looking for Damage Control.
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