SEO for Migrations

Follow best practices when redeveloping your website, changing web platforms, changing you brand and domain name or hosting. Done correctly there is no reason to see a loss in visitation, sales or search engine indexing.

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Image Optimization Best Practices

Website Image SEO Best PracticesThere are hundreds of factors that contribute to the formula of ranking in the search engines and the overall quality score of your website. The optimization of the images on your website is not necessarily at the top of the SEO list, but is considered to be on the list of “best practices.”

Optimizing media for your website can be confusing for sure. Unlike other types of onsite SEO, image optimization could require input from your Graphic Designer, Web Developer and SEO professional.

The Alt Tag is one of the SEO Red Herrings in the Industry!

Here are some key considerations and points to help understand the process. [Read more…]

Here a Position, There a Position

Whenever I tell someone that we are “blogging for SEO purposes,” it is received a with a blank stare. People seem to know what SEO is and they seem to know what blogging is. But when you put them together it sends them down a slippery slope. So, I thought I would give some tips here to make the going easier.

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Call Me, Maybe?

We are more than half way through 2012. So, this makes it a good time to see how all things social and SEO are coming together. At the end of last year, it was clear. Some day, search engine rankings were going to be affected by social links. Why is it, in the thick of battle, it seems like nothing happens fast enough. But, when we look back on it, all seems to have happened so fast?

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Google PlusOne Button +1

Click +1 To See What Happens

Social SEO is increasing in importance in the world of Search Engine Optimization. Google has been bleeding traffic market share to the social networks, and in an effort to plug the gaps they have released +1. The goal of +1 is to capitalize on relationships, and provide personal recommendations to create a social search experience for Google users.

The +1 Button works in a similar fashion to the Facebook LIKE Button. When a Google user is signed into their Google account, they can ‘+1’ websites which signifys that the user endorses or recommends the site. The important thing to remember is that everyone will see your +1 regardless of whether they are part of your Google social circle or not. [Read more…]

H2O and SEO: The Basic Elements of Life

When Chris Tucker started RightNow Communications in 1997, the SEO (Search Engine Optimization) process was straightforward. The primary skills required to dominate the search results were a knack for marketing, writing skills, and the ability to research keywords for a client’s product or service. These are all still ultra important aspects of the SEO process today. However, modern SEO requires multiple skill sets if you expect to score high rankings in competitive markets. [Read more…]