FaceBook Took My Audience Away !@#$%

Have you been concentrating on getting your business more exposure through Facebook? Good for you! It’s a great way to build relationships. Have you noticed that less and less of the audience you have built is actually seeing your messages in their newsfeed? That’s not so good, is it?

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Social and Search in 2014

goopluxThe misinformation just keeps on flowing in the world of search. Today, I read an article in a major SEO journal about how Starbucks uses Google+ to get better search rankings… say what? Well, sure… Starbucks has 3 million people who have followed them at Google+. So, when Starbucks posts on Google+, the post could show up in search results for the people who are following them. But what about the thousands, perhaps, millions of small businesses with millions of less followers than that bad coffee company? Does anybody hear a tree fall in a forest? Don’t get me wrong. I think Google is doing everything they can to make G+ a dynamic place and they are out to prove that they can control their own destiny in the search vs social world. [Read more…]

Show You Care and Share!

With nearly twenty clients tasking us to provide social media marketing services we probably can now proclaim that we are experts or gurus or some such thing… Truth is, you really have to experiment to find out what works for your business. There is no cookie cutter method to having success marketing your business through social media!

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Facebook Find$ a Way…

With much fanfare followed by a tremendous thud, Facebook became a publicly traded company earlier this year. Opening at around $38 a share, it has seen lows as low at $17.50 and closed on the day of this writing right around $20. It may or may not ever see $38 again. It won’t be for not trying though… It is expected that Facebook will generate $2.16 billion in advertising sales in 2012. That is no small feat to say the least. Anyone who is on Facebook knows how insidious their advertising is. My home page holds on average, 8 advertisements in the right hand column. We could spend a while discussing who, what and why web sites advertise there. But, we’ll save that for another time. You’ll also find advertisements on your photo galleries and just about anywhere they can be crammed in.

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Call Me, Maybe?

We are more than half way through 2012. So, this makes it a good time to see how all things social and SEO are coming together. At the end of last year, it was clear. Some day, search engine rankings were going to be affected by social links. Why is it, in the thick of battle, it seems like nothing happens fast enough. But, when we look back on it, all seems to have happened so fast?

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Audience Shaping at Facebook

Much like website visitor counts, the Facebook Fan count provides one measure of success on the social media channel. As a small business owner we look over at big brands, longingly with their million fanbase and wonder how we’ll ever create a large fanbase of our own. Fortunately, we don’t have to! Quality trumps quantity in this game all together – in more ways than one!

You can, in fact, buy targeted facebook fans…¬†Oh sure, you can pay someone a hundred bucks and they’ll pour in a boatload of people who’s only interest in you was the nickel they earned for clicking your Like button, You won’t be building a business that way though!

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