Content: Where the Rubber Meets the Road

We have come a long way in the past four tutorials. If you’ve done it all yourself, it’s taken months and months of effort. If you’ve built a team, what I am about to tell you will be exciting. If not, well… it’s not like I didn’t tell you at the very onset of this project, right? The key here, in order to “do it right,” it is going to take a team to cover all of the various bases properly. Some tasks can be and must be performed inhouse. Others are better left to your professional consultants.

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Social Media is Not an Option

In three previous posts we have worked our way through the basic steps of setting up shop  online and keeping it all running smoothly. With all of that in place we can now begin to work proactively. Social media is the next step. It begins with the development of pages at the various social portals. Our company provides management services for Facebook, Google+, Twitter and Pinterest. But there may be others that are important to your particular industry. Social Media is a great place to employ teamwork to accomplish all that has to happen consistently, which I will cover below.

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Building Your Internet Marketing Plan

Once you have built your initial website and optimized it for best results it’s time to put your internet marketing plan into place. For many businesses, an initial internet marketing plan has to be funded from the general marketing and advertising budget. This can be very painful at first. Satisfactory results achieved in the first year will allow your new sales channel to become self sufficient in time.

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Getting the Most out of Your Web Site

The premise of this series is that your small business can have a better presence on the web by hiring professional consultants who work with you and your team instead of trying to tackle it all yourself. In the last post, we laid out some basic tips for conceiving, developing and maintaining your web site. Now, it’s time to tune up the web pages you created with optimization.

Just having a web site will not create the success you are looking for on the internet. This is more true today than ever before. Competition on the web is hot. The good news is 90% of your competition is wallowing around in one way or another. Very few put together a complete and holistic approach to their web marketing plan. This is because they go it alone, thinking it is a less expensive way to go. They waste a lot of time and money on nonproductive activities. After building your site, it’s time to optimize it. This is a process, not event and is something that is continuously revisited, year in and year out.

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The Development, Care and Feeding of Your Web Site

We began this series with the premise that it is less expensive and more efficient to outsource the majority of your online presence work, so that you can handle the things a good presence needs and let experts position and develop your strategy. This team approach concept is a powerful way for a small business to leverage itself to be competitive. A web presence for a small business begins with a web site. With the internet approaching its third decade chances are, If you have a business, you probably already have one. Maybe you are even on your second one. It doesn’t matter where you are in the learning curve. Many of the aspects of your web site should be handled by outside vendors. [Read more…]

Why Small Business Can’t Afford to Market on the Internet

For the sake of argument, lets say you could actually hire a competent internet marketer to help your business be prominent on the internet in your market for $40,000 a year. As a business owner, you know the actual cost of that new employee will be closer to $55k. The problem with this scenario is that these people are nearly impossible to come by; half techy, half marketer. If you do find one, how long will they stay with that talent? Then what?

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