SEO for Migrations

Follow best practices when redeveloping your website, changing web platforms, changing you brand and domain name or hosting. Done correctly there is no reason to see a loss in visitation, sales or search engine indexing.

DOWNLOAD THE SEO FOR REDEVELOPMENT GUIDE

Search Engine Friendly Design

Search Engine Friendly Design

A search engine friendly website design is the starting point for any SEO campaign. When considering a new site or redesign, get us involved as early as possible. Often our involvement early in a project will cover a good chunk of the SEO fee we charge by saving you from extra redesign costs and extended development time.

Domain: Your entire primary websites content should be delivered within the domain url structure. Content located anywhere else is NOT considered to be on your website, and no amount of SEO will correct this. This includes content located on off-site blogs, sub-domains of your domain, booking engines, quote engines, MLS data, and reservation systems that reside off-site. There are pros and cons to using sub-domains, and this should be discussed with your SEO company if you are considering going in this direction.

Structure: All design elements and scripts should generally be called from an external file, not inline or embedded into the web page. The exception is high volume websites that need every bit of delivery speed they can squeeze out of the page. [Read more…]

Moving or Redesigning Your Site

Moving or Redesigning Your Site

Moving or Redesigning You Site
SEO & Linking Considerations

Your web site is going to move to a new server, or be involved in a site redesign at some point. Often this transition is simultaneous. The prospect of expanding your web presence can be exciting, and help boost your bottom line if done correctly. If done incorrectly, you can wipe out a huge portion of your past work and customer base, as well as destroying your rankings in the search engines. A failure to plan your move is a sure-fire plan for failure!

Are the URLs of your site going to change? Most likely, the answer is yes. Reasons for generating a new URL structure could be that you are moving from a static site to a dynamic site like adding a content management system, upgrading to a different server technology, like moving from .php to .asp or ColdFusion, or implementing a rewrite process to make your URLs more Search Engine Friendly. [Read more…]

Rich Snippets [infographic]

Rich Snippets provide web developers and SEO companies additional data points to optimize. This helps web searchers make more informed clicking decisions when they find you in the search results. Here is a nice little infographic that helps explain the who, what, why, where, when and how of structured data formatting. [Read more…]

Website Redesign and SEO Considerations

Not too long ago the prospect of conducting a website redesign would get your “SEO guy” excited – and not in a good way. In the past, websites could lose a huge percentage of their traffic, search equity, backlinks, and directory placements due to a new website being launched. This can still happen, but only if you don’t have an SEO plan in place prior to pulling the trigger on that new site.

Today, it’s possible to move domains, hosts, and platforms all on the same day, and retain most of your traffic and search engine results. Its really not [Read more…]

Questions to Ask a Potential Web Design Firm

Search Engine Friendly Design

I recently participated in the website redesign process for a group that supports the meeting and group travel industry. The Board of Directors asked if I could put together some questions for the final selection process. I thought this would be good material to share on the blog.

Web Designers and Developers – Take Note! During the review process every person on the selection committee visited the website of the firms that delivered proposals. There were a number of comments about the “lackluster” delivery of some of the firms offerings. I understand the reality of, “The son of the shoemaker has no shoes” but you need to take this to heart if you want to grow your business and land bigger clients. A little SEO would help you be found also. But we’ll save that for another post!

Download and Print This Article: Questions to Ask Website Designer

Here is my list of questions to ask [Read more…]