Google Offers Additional Control Over Search Results

Website owners have received the ability to customize the way their listings appear in the search engine results. In the past the only variables you were able to control were the title tag and the meta description. Hold on to your hat folks, Google has just introduced Structured Data Mark Up.

Marking up structured data allows you to define review ratings, product images, prices, business addresses, professional titles and more. The data is displayed using two standards; microformats and RDFa formats.

The new format is starting to appear in Google search results, primarily for restaurant listings. Sites such as Yelp quickly embraced the new display options.

EXAMPLE:

Sites that offer up directory and review results have the most obvious applications. But, like all other optimization options, crafty web designers and SEO’s will find unique and interesting ways of implementing these tools.

For a complete overview of this new twist visit the Google Marking Up Structured Data Page

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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