How To Use Google Alerts to Monitor Your Business

Google Alerts is an essential tool for business owners that want to monitor their brand, business name, and ultimately their reputation online. With a few quick entries you will be notified via email every time Google discovers the topic of your Alert.

Here is the syntax that I recommend you set up for your Alerts.

Your exact business name in parenthesis – “business name here”

Your domain is mentioned –

Your website gets indexed –

When links point back to your site –

This is not a great solution for larger business that receive a large volume of traffic on their brand. But for the normal small business, or individual it is a good advance warning system.

Netrafic clients – If you need help setting this up please feel free to contact us.

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii


  1. […] The first step is knowledge. You need to know when negative reviews are put up about your company. Don’t wait passively to discover the comment months or even years down the road. In the meantime, countless customers may be turned off and turned away by that review. Response time is key! You can easily monitor your brand name and website domain in real time using Google Alerts. Properly setup, Google will notify you in real time, any time your site or business name is used online. Read our article on Setting Up Google Alerts. […]

Speak Your Mind


Time limit is exhausted. Please reload CAPTCHA.