The New Google – How Does Your Site Rank?

Google’s new search tool is in beta testing right now, called Google Caffeine. This will eventually replace the current search tool on google.com. The stated goal of the product is to deliver more relevant search results, as quickly as possible. That’s the short version, you can read the whole enchilada over at the Google Webmaster Blog or view an independent Caffeine speed test.

So what does this mean for RightNow clients? Well, we certainly like the faster part. The “more relevant” part sounds good also, but remember that it is a mathematical equation that determines relevancy. Google takes hundreds of factors (yes hundreds!) about every site to determine which web sites belong at the top of the heap for any given search term.

Initial tests show RightNow client’s sites performing well in the new Google. Remember that Google is still tweaking the ranking factors, so the public release will be different than the current version.

I was hesitant to place this note in our monthly newsletter. Inevitability someone is going to run this tool and come to the conclusion that the sky is falling! If you see something that concerns you, just pick up the phone and call us — that’s why you hired RightNow as your professional SEO consultant.

Here are two tools to test how your site performs in the new Google Search tool.

  • Perform a Side by Side Comparison
  • Go Directly to Google Caffeine Beta
  • Questions? Call Us!

    About David

    David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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