Google Link Analysis Tools

Google Link Analysis Tools Google Reveals Secret Link Sauce

In the past few years, Google has come to guard what they know about your site’s link inventory more closely than the recipe to Coca-Cola.  Back in the day, you could enter the simple command “” and Google would return the actual number of links pointing back toward your site.  Then, the Big G became suspicious that webmasters were using this data to mine the competition’s link inventory – which was pretty much true.  Google implemented a program that would generate intentionally false results, and the data-miners were left out in the cold, ripping their hair out.

As of this February, Google has figured a way to spill the beans, while keeping data-miners away.  G has developed an expanded Webmaster Link Analysis Tool that gives information on a site’s external inbound links, as well as internal linking patterns.  To use the tool, a small snip of code just needs to be placed within the website’s main page.

Hooray for Googlewood!

This new tool also provides some handy information on items like Google Spider Crawl history, Spider Crawl errors, and Search Query stats, with average click and index position.  There are other useful metric and analytic type tools, too — stuff that could only get a Link-a-Billy like me excited!

“Webmasters have been wanting more comprehensive link data from us for a long time,” explains Vanessa Fox, Product Manager for Google Webmaster Central.  “We created Webmaster Central to communicate better with webmasters, and we take their feedback very seriously.  We have been looking at ways to provide this data and are ecstatic to make it available.”

One tool in particular that caught my eye: the Preferred Domain tool.  For a long time Google wrestled with the fact that all sites have a WWW side and Non-WWW side to the domain.  On some sites, all of the Google Page Rank ends up on one side or the other.  In an effort to squeeze more results out of some sites natural search we have recommended that some sites preform an Internal 301 Redirect to the strong side.  This process could often be a painful process for the IT department.  Recently, one client had “I survived the 301” printed on t-shirts for her staff.  There are rumors that a certain ColdFusion development house has my photo on their dart board because of it.  The Preferred Domain Tool will let you choose which side of the sites URLs you want displayed.  The end of the internal 301 for SEO?  Maybe.

Get Down with the Link Clown!

I am currently testing this tool on a few select sites.  So far, its results have been helpful when used in combination with the other tools we use for link analysis and development.  There are still shortcomings, though.  The Google Tool still does not address the links attached to pages that are included in the Supplemental Index, nor does it include them for report purposes.  It also does not provide a way to search with filters attached, like “all links with +PR 4,” for example.

Over the next few weeks I will be sending clients in the linking program, a single line of code that will allow your site to participate in the goodness Google is providing.  The metrics reported will help us fine tune some aspects of your natural SEO search engine results.  Cant wait?  Send me an email with “Google Link me, dude” in the subject line and I will put you at the top of the list.

Best Regards,

Resident Link-a-Billy Dave

For More Information go to the Official Google Site

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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