Google Parameter Control

Good news for sites with shopping carts, reservation and booking engines, MLS and property listings, and any other website that generate dynamic urls that lead back to the same page. The Problem (SEO perspective) is duplicate content. Multiple paths (urls) back to the same content will hurt your sites ability to perform in the search engines.

This generally occurs when you site offers multiple ways of finding the products and services that you sell, for example; a landing page, a page delivered from a search result, or a page built from user criteria. Essentially, all of these paths can deliver the exact same content.

Google has just announced a new Parameter Control Tool as part of the Webmaster Tools suite. The tool allows users to define what pages should be included in the search engine results, and which pages are dynamically generated and should be excluded.

RightNow clients have Webmaster Tools connected to their websites. We will be looking at those sites that could benefit from the implementation of this new Google Tool. If you have questions regarding this tool please contact us!

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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