Google Standout Tag

Google has created a new attribute for website publishers called the Standout Tag. The Standout tag allows publishers to designate content as featured alerting Google that the content may be suitable for inclusion in Google News. The tag is placed in the HTML header of your webpage, article, or blog post.

To implement this tag simply insert the following HTML attribute into your page.

<link rel=”standout” href=”” />

A rel attribute defines the relationship between the current document and the linked document. These attributes are not used by web browsers, only search engines, to provide more information about the document or link.

To prevent spammers from overusing this tag Google has warned that it should not be used internally more than 7 times in one week. Over-usage will result in a Google penalty. However, publishers can use the attribute to link to off-site resources as often as they would like.

Popular content management systems like WordPress and Drupal already have plug-ins to help facilitate the addition of the Google standout tag. All RightNow Communications clients that have a WordPress blog will have this plug-in automatically added to their platform.

You can find the WordPress Standout Tag Plugin HERE

Details on the Drupal Standout Tag Module – HERE

If you would like assistance in implementing the strategy on your website please contact us for help.

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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