How Ad Retargeting Works


How Advertising Retargeting Works to Fill Your Sales Funnel

1. Potential client visits your website or online property

2. Website pixel trigger tracking cookie in browser

3. Potential client leaves your website and visits a 3rd party website and sees your marketing message again

4. Potential client visits Facebook and sees an invitation ad to join your Facebook business page

5. Return visitors to your website see a unique offer, savings or deal

6. Visitors searching for related keywords or competitors see your ads more often

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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