Making Changes? Keep us in the Loop!

One of the single most important things you can do to help your SEO program is notify us when you make a change to your website. Specifically, changing, moving, or deleting a URL on your website. We have worked very hard to get every page of your website to perform in the search engines. This includes optimization and link building tactics. These pages now perform in the search engines and are indexed.

The SEO friendly way to make these changes is to place a 301 redirect on the old page. This alerts the search engines that the change has been made and forwards them to the new page, or another part of your website. Additionally, this prevents visitors from landing on a dead page of your website.

With the proper implementation of 301 redirects you can change URLs, platforms, or even your domain name with very little loss of visitors and search engine equity. Done incorrectly you can expect to see a drop in visitors and search engine ranking. The best time to notify us that you plan to make a change is prior to making the change on your website. However, redirects can be implemented after your changes have gone live.

RightNow Communications clients receive recommendations and consulting on redirects as part of your SEO campaign at no additional charge. Contact us today!

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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