Mobile Web – You Are Here

Link-A-Billy Dave @ NetraficGoogle Prepares to Overtake the iPhone

The Google Android Open Source (completely free) mobile platform picked up some major players last month including Sony Ericsson, Garmin International, SoftBank and Vodaphone. These companies will give Google additional momentum in the mobile search arena, putting them one step closer to overtaking the Apple iPhone.

The Apple iPhone is based on a proprietary system (closed source) and Apple has declined to license its software to third parties. This positions Google’s mobile software project to become the leading mobile OS (operating system).

The mobile search market share expanded in 2008 to over 9% of all web searches conducted. Business can no longer ignore the importance of having a mobile friendly website. Here is the good news – The Google Android system will display traditional web pages (similar to the iPhone) making special web pages or alternate .mobi sites unnecessary. Currently the iPhone can not render Flash, but we can only hope that flaw will be corrected.

Google AdWords Smartphone Targeting Campaigns allow advertisers to target or opt-out of ads destined to be displayed in moblie devices. You can now choose to display ads exclusively on mobile devices, create ad campaigns specifically for mobile, and get separate performance reporting for mobile phone targeted ad campaigns.

Netrafic Pay-Per-Click clients can consult our team with questions regarding mobile PPC, and Google has a nice little ditty here.

Questions? Feel Free To Contact Us Here…

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About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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