Monitor Your Brand Online

Is your organization actively monitoring what people are saying about your product, service and staff on the Internet? If not, you should be! Comments and reviews can be left about you and your business on thousands of blogs, review sites, forums, local portals, and even directly with the search engines.

Daily Media Intelligence and Brand Surveillance - SAMPLE REPORTThe time to act (or react) to online narrative and opinion is immediately (if not sooner!) In the case of a negative review, it may or (may not) be too late to save that relationship. The bigger consideration is future perception – that negative comment is going to live on the Net forever. How you treat the comment is going to craft the perception that other Internet searchers have of your organization.

The first step in the process in notification. You need to know sooner than later. Google has developed a basic notification system called Google Alerts. Set up correctly, Google Alerts can notify you when your brand or product is mentioned online, and perform a variety of automated surveillance metrics. If you would like help setting up this basic system, please feel free to call us.

Reputation Monitoring – if you would like to expand the sphere of monitoring for your brand we offer a comprehensive service that includes both monitoring and management. Our system delivers a regularly scheduled report of mentions of your brand or products, from thousands of online (and offline) sources. This allows you to easily and quickly review any activity.

VIEW: A Sample Report of our Daily Media Intelligence and Brand Surveillance

Contact RightNow if you would like more information on how to implement this service.

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About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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