RightNowosphere Media Marketing

Google recently added a real time widget to their Search Results Pages (SERPs) in an effort to integrate the growing volume of social media, breaking news, and blogosphere content into the Google Index. The Google Real Time search widget is triggered when the volume of content in the RightNowosphere reaches a certain trending and distribution level. We have experimented over here at RightNow and it is possible to trigger the Real Time display box with a few well placed search term targeted content releases in key channels. Without sustained content support the display box is short lived.

The primary content sources that have been observed in the display are Twitter, press and news websites, plus active blogs and news release sites that deliver an RSS Feed. In addition, press releases and article distribution sites have made appearances in the Google Real Time results.

What This Means to You:

First, we have always and continue to recommend that your online marketing efforts include at a minimum, a blog or news element for content building and link development reasons. Potential inclusion in Real Time Search is another great reason to make sure you have a correctly installed blog or news system in your arsenal. Regular content releases will naturally get distributed in the live results creating additional traffic, and a broader search term base.

Additionally, it is time to consider Twitter; We are seeing actual traffic conversion (revenue!) in certain markets. The key is to have a long term SMM plan that builds your audience, leverages all your web assets, and delivers regular targeted communications. With Twitter you have to be “In It to Win It” and that means a full time effort.

Don’t know where to start?

We can point your blog or SMM plan in the RightNow-o-Sphere direction – Contact Us.

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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