H2O and SEO: The Basic Elements of Life

When Chris Tucker started RightNow Communications in 1997, the SEO (Search Engine Optimization) process was straightforward. The primary skills required to dominate the search results were a knack for marketing, writing skills, and the ability to research keywords for a client’s product or service. These are all still ultra important aspects of the SEO process today. However, modern SEO requires multiple skill sets if you expect to score high rankings in competitive markets.

The good folks over at Search Engine Land developed an SEO Periodic Table that breaks out the individual elements (and importance) of modern Search Engine Optimization. This tool isolates each factor that the Search Engines use to calculate what position a webpage will appear (in the search results) for a given keyword or search phrase. Mind-numbing data for everyone except us “tech-geeks” that are engaged in the business.

Are You Considering Hiring an SEO Company? Read On!

If you are a business owner or marketing director considering hiring an SEO firm (or employee) you can use this Table to your advantage. You don’t need to learn how each element works; Just knowing that each factor is important will help make you a better interviewer. Your potential SEO partner needs to be talking about more than “keywords and links.” Content optimization, site architecture and delivery speed, technical aspects, social media, locality, personalization, and history should all be included in your SEO’s work proposal.

Contact Us to receive a comprehensive SEO proposal.

Written by David Tucker, a professional SEO in San Diego, California

About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

Speak Your Mind


Time limit is exhausted. Please reload CAPTCHA.