3 Steps to Search Engine Success in 2009

Chris Tucker @ NetraficThe way the world does business these days is online. No matter what sector of industry you look at, the internet has completely changed how marketing gets done forever. Smart small businesses can actually compete with the Goliaths online, but only if they do a better job at being present for prospective business. Small business can act swiftly and make changes while the Goliaths go through endless committees and approvals before taking action.

You made the decision to optimize your web site and we are excited to be helping you. But there are some rules and recommendations that must be followed closely to have the success you desire come to fruition. Our business relationship is a partnership. Stagnation can occur if either party is unable to keep their part of the bargain. So here are the basic things we need you thinking about and doing this year to keep the ball rolling up the hill:

1) Search engine spiders come around to your site regularly. Some of them come once a week. Some come once a day. Some will come every couple of hours. What do you think happens to these guys when they see no change to your website after visiting on a regular basis? They get bored. They start coming less often in favor of visiting sites that are changing regularly. Your site begins to drift aimlessly and can begin to drop in rankings. What is the answer ? Make a plan to add fresh content to your site on a regular basis. If you are not blogging or adding news, then new pages need to be devised. In either case, when you make a change to a page or add a page, you must send us notice of your action so we can check for optimization. Otherwise the effort is in vain.

2) If you are blogging, blog with purpose. A stale blog is worse than no blog at all. Stale blogs ruin credibility. Blogging gives your website a voice. You are passionate about your business, your industry, where you are, what you do. Blogging personalizes your business. It helps people get to know your business and feel comfortable with it, making it much more possible for a business relationship to form.

3) Get social. Like an approaching storm, the internet continues to evolve. The main benefit that attracts people to the internet is that they get to control the game. They can close a window or move on to another site faster than you can say “where’d-they-go?”. Social media takes this evolution another step forward. People are rating you. People are making comments about you. They are posting pictures and videos. If you are not engaged in this social interplay you are sitting out the game.

That’s it! A nice short list! And you have a partner that is waiting to help you with it all. So, there is no reason to be left behind this year. Down economic periods are fraught with business challenges but one of the biggest of those is how you can take advantage of all the opportunities borne during a period such as this. Smart small businesses can actually gain strength and market share more easily when the majority of competitors are drawing back. You can either let the down economy carry you away or make it work for you. Are you up to the task? We are!