How To Use Google Alerts to Monitor Your Business

Google Alerts www.google.com/alerts is an essential tool for business owners that want to monitor their brand, business name, and ultimately their reputation online. With a few quick entries you will be notified via email every time Google discovers the topic of your Alert.

Here is the syntax that I recommend you set up for your Alerts.

Your exact business name in parenthesis – “business name here”

Your domain is mentioned – yourdomain.com

Your website gets indexed – site:yourdomain.com

When links point back to your site – link:yourdomain.com -site:yourdomain.com

This is not a great solution for larger business that receive a large volume of traffic on their brand. But for the normal small business, or individual it is a good advance warning system.

Netrafic clients – If you need help setting this up please feel free to contact us.