Local Search Reporting

We are just putting the finishing touches on our Reporting system to track and report Local Search Results. Currently, our reporting has only been tracking Organic and Paid search positioning. With the expansion of Local Search, it has been increasingly important to measure the success.

We will automatically add this report to your monthly update if your business is an actual brick and mortar location, and not [Read more…]

How Does Google Determine Website Quality?

Recent Google algorithm updates have focused on promoting websites that are of a “higher quality” to the top of the search results. This sounds logical in theory, but how does Google judge quality? After all, “beauty is in the eye of the beholder” and “quality” is subjective, a matter of opinion.

Cooking Up Quality in the Google Kitchens

So here is the secret on how Google determines the quality of your content – they don’t. Google crawls and catalogs the entire web, and then calculates the relevancy of every website for a given search term. To do this they turn your website into a mathematical formula and then use their algorithm to solve for X (the search term.) Its impossible using this process to determine good content from bad content. Besides, Google is not in the business of telling consumers what to like; they are delivering a product which is search results. [Read more…]

Improved Social Media Reporting

Clients that are using our Social Media Presence service will see some changes in their monthly reports and online reporting view. The goal of the reporting is to deliver improved metrics on your Facebook and Twitter campaigns with regards to audience building, reach, interaction, content activity and progress.

FaceBook Analytics Report
FaceBook Analytics

FaceBook Online Reporting View
FaceBook Reporting

Twitter Analytics Report
Twitter Analytics

Twitter Online Reporting View
Twitter Reporting

YouTube Insight – Analytics for Video

YouTube added a nice little feature to its user interface recently called YouTube Insight. YT account owners can now get some basic metrics on how many visitors each video is getting, plus demographics and popularity by region.

The new information can be accessed by logging into your Tube account, and clicking on the “Account” tab, then click on the “Insight” link, located on the right-hand side.

The most important tab from an SEO perspective is the “Discovery” tab that was added today. This shows how people are finding your video. Netrafic clients will see a high number of visits from the search engines, as video we work with is designed to be found for specific key terms related to your business segment.

Don’t have any video up on YouTube yet? — Here is the best place to start on your first YouTube Video

Making SEO Progress on a Tightened Budget

With tight budgets these days I get asked regularly, “what can I do to improve my business online in 2009 even if I can’t expand my budget?”

I have found, many entrepreneurs and small business people are in the dark when it comes to gauging how successful they are with their web marketing. It’s not their fault. They wear a lot of hats on a day to day basis.

But here is something you can do for FREE that will have good implications for years to come. Google offers free traffic analyzation software. The sooner you get Google Analytics installed correctly on your web site, the sooner you will have a better handle on where your web business is headed.

If you install this software before 1/1/09 you can have statistics for the entire 2009 year. Because, it really takes gathering this information for a year before you can begin to compare and discover success or failure in your online efforts. For over ten years we have been supplying our clients with regular Search Engine Ranking Reports. In fact, of course, they ride along in our monthly newsletter to you ! What we are now beginning to see is the need for more decision making information than just “where does the website rank”. That is one part of the equation. But now that you have established a presence on the web, it’s time to improve ! That’s where analyzing same-month, year over year data can really come into play. A successful search engine optimization campaign should show an increasing amount of traffic from the search engines. So if you had 100 visitors from Google in January 2009 and when we get to January 2010, we find that you receive 125 visitors from Google a year later, that could be construed as a 25% increase in search engine traffic, year over year.

We would be happy to help you install Google Analytics, or consult your web developer. It is important that the tracking code be placed on every page of your site. And when you add new pages, that you include the code to them as well.

In concert with all of this, we are unveiling a new two-tiered Maintenance Package to our clients. Right now, our clients go into SEO maintenance after we have delivered three Ranking Reports. You pay a nominal amount and we continue to send you reports and are available for consulting on any web marketing matter, as well, as long as you tell us you have changed or added a web page, unlimited SEO work on those new and changed pages. This activity keeps your site fully optimized to capture the maximum possible traffic. Without this, your web site would slowly erode over the course of time until it was no longer optimized causing a loss of search engine rankings. Now, we will continue to offer this super, low priced retainer service. But additionally, we will offer a higher level of Maintenance to those clients wishing more. This level will consist of quarterly Analytics Review as well as annual Usability Review, designed to wring the most out of your Web Presence as is possible.

If you are interested in learning more about a more aggressive Maintenance package going forward into the new year, just drop us a line. But, even if you don’t, take a few moments to put traffic tracking into play before the first of the year, so you can have a full year of data to compare this time next year!

Chris Tucker

VIDEO: Google Analytics – Everything You Need to Know

Google Upgrades Analytics – Mo’ Beta!

The Google Analytics team is starting to roll out some nice new features that will appear in your Reporting Console in the near future. The deployment is in phases, so if you are not seeing the new features, don’t worry – they are on the way.

Cool tools and new features include Custom Reports Advanced Segmentation Motion Charts (a new data visualization tool,) an Integrated Reporting for AdSense, a data export API, an an updated user and administration interface. Additional elements are completely covered in the Google Analytics Blog.

Here is a screenshot of the new user interface:
CLIENTS ONLY: Need Help? Pick up the phone and give us a call.

Google Analytics

VIDEO: Google Analytics New Enterprise Features