Sudden Google Analytics Bounce Rate Change

One of the most widely misinterpreted metrics in Google Analytics is the Bounce Rate measurement. Many clients want to know if their websites Bounce Rate is “good or bad.” The overall average website Bounce Rate is of very little value as a standalone metric. This is because there are so many factors that contribute to the average Bounce Rate. Single website page metrics are much more valuable to your marketing efforts than website averages.

Bounce Rate Definition, “Bounce Rate is the percentage of single-page sessions or visits (i.e. sessions in which the visitor left your website from the entrance page without interacting with the page).

One on the areas where average Bounce Rate is useful is diagnosing sitewide issues. When we observe that your website metrics are abnormally high or low, or experience a sudden increase or decrease it is a sure sign that something has run amok. [Read more…]