How Does Google Determine Website Quality?

Recent Google algorithm updates have focused on promoting websites that are of a “higher quality” to the top of the search results. This sounds logical in theory, but how does Google judge quality? After all, “beauty is in the eye of the beholder” and “quality” is subjective, a matter of opinion.

Cooking Up Quality in the Google Kitchens

So here is the secret on how Google determines the quality of your content – they don’t. Google crawls and catalogs the entire web, and then calculates the relevancy of every website for a given search term. To do this they turn your website into a mathematical formula and then use their algorithm to solve for X (the search term.) Its impossible using this process to determine good content from bad content. Besides, Google is not in the business of telling consumers what to like; they are delivering a product which is search results. [Read more…]

Improve or Perish

We’ve said it before but it’s worth repeating; Marketing on the internet is not an event, it is a process. Pretty simple to understand but not so easy to follow.

Here’s the scenario: You have just created a great new web site for your business. Or, perhaps, this is a second or third or maybe, even fourth redesign over the past 15 years. Unlike a brochure, where the completion of it would mean the end of the work (other than distributing said brochure…) your work has just begun the day your new site goes live. You’ve heard us nagging about content being king and the need to blog to help create new content on a regular basis but what if you just can’t bring yourself to blog for one reason or another. Is there any way to tackle this elephant?

[Read more…]

Google Instant… Just Add SEO!

Google introduced its latest version of internet fast food last week, aka, Google Instant. Its less filling but tastes great folks! Seriously, though, the amount of teeth gnashing and heart trembling

that proceeded this announcement was truly comical. The horror of it all. The end of SEO. Death of the web. The burial of search… none of it true. In fact, the salient bits of this “news” have been appearing, albeit individually for some time now over at the GooglePlex.

I perform a lot of search queries every day in the course of our business. I was happy to see that turning off Instant was very easy to do and took advantage of the offer quite quickly. Frankly, Instant, for me, was just adding more distraction to my “experience”. [Read more…]

Is it Possible to Add Content too Quickly?

QUESTION: If we launch a Help Section for our various products within a short period of time, will that throw any red flags with Google since we would be adding so much new content at once? Just wanted to ask about this in case we need to space the content release out a bit. Let me know what you think.

ANSWER: There is no reason that Google would penalize any website for adding legitimate content. The only potential impact (Google) will be the redistribution of Page Rank. It’s possible that a large amount of new content will bleed off some of the sites accumulated PR causing the sites home-page to drop. This is of little concern when it comes to ranking for organic search terms. The content is much more important than Google Page Rank. Your site has almost 2,000 pages indexed already, so the impact of adding additional content will only be positive. There is some SEO benefit to adding the content slowly (spacing it out,) however – with critical content like a Help Section the visitor & customer need to access the content far outweighs any SEO considerations.

Is Your Website Standing On One Leg?

Link-a-Billy Dave Talks Sales

If your site has been dropping in the search engines for a search term that you have traditionally performed well for, read on…

There is no way to sugar-coat the message in this article; It is almost impossible for your website to be competitive anymore if you are not engaged in a link building campaign, and adding fresh content to your website.

There are hundreds of factors that the search engines use to determine the indexing position for a given search term. Some factors are minor, but two are major – Links and Content.

Links – Your sites link profile can be as much as 50% of the equation in ranking your website. For competitive search terms, you will not arrive on the front page if you do not have links that support your website for that search term. The top SEO practitioners recently created an SEO success map, there was 100% agreement that Linking is one of the top contributing factors to ranking success. There was also complete agreement that poor linking practices can kill a website. For more on link building please read What Are Links and In Link We Trust.

Netrafic Offers a Complete Link Building Strategy – Contact Us

Content – Your sites content profile can be as much as 50% of the equation in ranking your website. The search engines will no longer consider a few pages of content on a subject to be authoritative for highly competitive search terms. In addition, content freshness is being given additional weight today. If makes sense that a top website on a given subject should have a wealth of topical content and new information would be added on a regular basis. Content is primarily text. Graphics, Media, and Flash are also minor considerations, but there is no replacement for text. An important note – text built anywhere other than on your websites primary domain does not count. Its not worthless, but it does not count toward building your site as far as the search engines are concerned.

Netrafic Offers Content Building Strategies – Contact Us

The above assumes that your website design is already search engine friendly, and some other key elements are in place. It is a generalization given the complexity and competitive nature of the search results race. Here is what you need to take away from this article – even if you are perfect in one area (links or content) it is still possible to fail. You need the complete package. You can not count of your past success in the search engines to continue if you don’t get in the game.