Search Engine Friendly Design

Search Engine Friendly Design

A search engine friendly website design is the starting point for any SEO campaign. When considering a new site or redesign, get us involved as early as possible. Often our involvement early in a project will cover a good chunk of the SEO fee we charge by saving you from extra redesign costs and extended development time.

Domain: Your entire primary websites content should be delivered within the domain url structure. Content located anywhere else is NOT considered to be on your website, and no amount of SEO will correct this. This includes content located on off-site blogs, sub-domains of your domain, booking engines, quote engines, MLS data, and reservation systems that reside off-site. There are pros and cons to using sub-domains, and this should be discussed with your SEO company if you are considering going in this direction.

Structure: All design elements and scripts should generally be called from an external file, not inline or embedded into the web page. The exception is high volume websites that need every bit of delivery speed they can squeeze out of the page. [Read more…]

Questions to Ask a Potential Web Design Firm

Search Engine Friendly Design

I recently participated in the website redesign process for a group that supports the meeting and group travel industry. The Board of Directors asked if I could put together some questions for the final selection process. I thought this would be good material to share on the blog.

Web Designers and Developers – Take Note! During the review process every person on the selection committee visited the website of the firms that delivered proposals. There were a number of comments about the “lackluster” delivery of some of the firms offerings. I understand the reality of, “The son of the shoemaker has no shoes” but you need to take this to heart if you want to grow your business and land bigger clients. A little SEO would help you be found also. But we’ll save that for another post!

Download and Print This Article: Questions to Ask Website Designer

Here is my list of questions to ask [Read more…]

The More Things Change…

Yea, you know the rest of that coined phrase… But let me get to the point. As we march towards 20 years of the internet it’s easy to point at the remarkable changes shaping the way we use this resource. For us in the SEO trenches, perhaps the biggest difference between then and now is the shear magnitude of competition. Back then 1 in 100 websites might have a form of SEO that helped the search engines deliver relevant results. Now its probably 1 in 10. Nowadays, you can’t tinker at it and you need to seriously employ a variety of strategies.

Fifteen years ago it was very hard to find a firm that could build a web site in what we call a search engine friendly way. Today, more programmers are sensitive to the short comings of a search engine spider and are capable of building to the specifications of a set of search goals layed out before them. But that doesn’t guarantee your next web site will be a search engine friendly site unless you have an “advocate” consultant making sure. We work with a variety of very large and sophisticated web development companies as well as small shops all around the country. When we tell them what we want, the answer 99% of the time is, oh sure we can do it like that. You have to understand that there are limitless ways to have a page display. But only some of them work well with search engines.

[Read more…]