Big Changes in Google Search

Google has made a number of aggressive changes to the way search results are displayed when the search term includes a City and/or State. This is going to have a direct impact on your business if you target search terms that include physical locations.

What Has Changed – Google has introduced “Place Search” as a replacement for Local Search. The familiar 7 Pack Map Grouping at the top of the page has been eliminated. The map now resides in the right sidebar. The Local Listings have been integrated into the search results. In many cases this has displaced organic results, pushing top 10 listings on to the second page of the search engine results.

Who This Will Effect: [Read more…]

Improve or Perish

We’ve said it before but it’s worth repeating; Marketing on the internet is not an event, it is a process. Pretty simple to understand but not so easy to follow.

Here’s the scenario: You have just created a great new web site for your business. Or, perhaps, this is a second or third or maybe, even fourth redesign over the past 15 years. Unlike a brochure, where the completion of it would mean the end of the work (other than distributing said brochure…) your work has just begun the day your new site goes live. You’ve heard us nagging about content being king and the need to blog to help create new content on a regular basis but what if you just can’t bring yourself to blog for one reason or another. Is there any way to tackle this elephant?

[Read more…]