Sudden Google Analytics Bounce Rate Change

One of the most widely misinterpreted metrics in Google Analytics is the Bounce Rate measurement. Many clients want to know if their websites Bounce Rate is “good or bad.” The overall average website Bounce Rate is of very little value as a standalone metric. This is because there are so many factors that contribute to the average Bounce Rate. Single website page metrics are much more valuable to your marketing efforts than website averages.

Bounce Rate Definition, “Bounce Rate is the percentage of single-page sessions or visits (i.e. sessions in which the visitor left your website from the entrance page without interacting with the page).

One on the areas where average Bounce Rate is useful is diagnosing sitewide issues. When we observe that your website metrics are abnormally high or low, or experience a sudden increase or decrease it is a sure sign that something has run amok. [Read more…]

Google Analytics Not Provided vs Not Set Data

Web marketers that are trying to determine how visitors are reaching their site have an ever-increasing challenge. As we reported a year ago, Google has stopped passing the keyword data that is associated with the web search by visitors that are logged into their Google accounts when they perform a search. This results in the keyword data being lumped into a category called Not Provided.

[Read more…]

Google Analytics Benchmarks [infographic]

“How do our Google Analytics metrics compare to other websites?” We hear this question frequently! Visitor and engagement statistics vary depending on market and content type. In the past we have used our experience and the annual numbers that Google provides to help clients gauge how they stack up from a benchmark perspective. Thanks to our friends (with the cute name) at KISSmetrics for setting up an infographic that shows Google Analytics averages.

View Infographic [Read more…]

Use Analytics to Improve Campaign Targeting

We can all agree that Analytics is an excellent tool for measuring the progress of your SEO and online marketing efforts. However, the true value is not collecting all that visitor data, but what you do with it to improve your marketing, targeting and ROI. This excellent video by Rand at SEOMOZ clearly highlights some areas of Google Analytics that you can focus on, and explains some key concepts in an easy to understand format.

If you need additional help with interpreting your Analytics data give us a call! This service is an included part of your SEO plan if you are a RightNow client.

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