Google Plus for Business [infographic]

With the recent migration of Google Places Business Pages to the Google Plus platform; participation in the Google Plus network is no longer an option.

Local Search and Google Plus clients at RightNow Communications can rest assured that we are working on making this transition as seamless as possible. In some instances the process has required the coordination of a re-validation phone call from Google. There are some bumps in the road for organizations that have more than one physical business location.

The following Google Plus infographic from Chris Brogan is an excellent primer on Google Plus for business to help get you up to speed. As always, it you have questions give us a call.

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Local Search Consulting – Free!

Google Places Local Search

Current clients receive Local Search and Google Places consulting and advice as part of the cost of your current campaign. Call or email to set up an appointment to discuss your current positioning, what needs to be done to improve your visibility, and answer questions or concerns. If you situation requires an expanded campaign we can develop a work profile and proposal.

Remember, you have a partner on the Internet – pick up the phone and call us … Partner!

Big Changes in Google Search

Google has made a number of aggressive changes to the way search results are displayed when the search term includes a City and/or State. This is going to have a direct impact on your business if you target search terms that include physical locations.

What Has Changed – Google has introduced “Place Search” as a replacement for Local Search. The familiar 7 Pack Map Grouping at the top of the page has been eliminated. The map now resides in the right sidebar. The Local Listings have been integrated into the search results. In many cases this has displaced organic results, pushing top 10 listings on to the second page of the search engine results.

Who This Will Effect: [Read more…]

Local Search 101 – Part 2

In Part 1 of our Local Search article, we talked about the basics of local search. Now, let’s look at what local search can do to grow your online visibility and reputation.

As we close-in on 2011, we are rapidly approaching the point when customers won’t pick up the phone or drop by a business location without first doing a quick local search, confirming that your business is convenient and open, and scanning the reviews.

That’s the new reality — no one wants to waste time or money, or to have a disappointing experience. And the best way to help ensure a satisfying outcome is find out what previous customers experienced: Are your tacos really the best in town? Are your surgery patients happy with their outcomes? Is your contracting service trustworthy? Can I conveniently drive to your office?

This is contributing to the reason why traditional, business-driven print ads, direct mail, and cable TV are running flat or collapsing, while customer use of local search is growing at 50% per year. Customers want the insightful information that local search provides.

Here’s another underlying trend: Web-enabled smart phone sales now exceed 250 million units per year. And sales of all portable smart devices are expected to overtake personal computers by 2013. What will many of those users be doing with their snazzy new toys? That’s right . . . Local search.

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