Moving or Redesigning Your Site

Moving or Redesigning Your Site

Moving or Redesigning You Site
SEO & Linking Considerations

Your web site is going to move to a new server, or be involved in a site redesign at some point. Often this transition is simultaneous. The prospect of expanding your web presence can be exciting, and help boost your bottom line if done correctly. If done incorrectly, you can wipe out a huge portion of your past work and customer base, as well as destroying your rankings in the search engines. A failure to plan your move is a sure-fire plan for failure!

Are the URLs of your site going to change? Most likely, the answer is yes. Reasons for generating a new URL structure could be that you are moving from a static site to a dynamic site like adding a content management system, upgrading to a different server technology, like moving from .php to .asp or ColdFusion, or implementing a rewrite process to make your URLs more Search Engine Friendly. [Read more…]

The Development, Care and Feeding of Your Web Site

We began this series with the premise that it is less expensive and more efficient to outsource the majority of your online presence work, so that you can handle the things a good presence needs and let experts position and develop your strategy. This team approach concept is a powerful way for a small business to leverage itself to be competitive. A web presence for a small business begins with a web site. With the internet approaching its third decade chances are, If you have a business, you probably already have one. Maybe you are even on your second one. It doesn’t matter where you are in the learning curve. Many of the aspects of your web site should be handled by outside vendors. [Read more…]

Website Redesign and SEO Considerations

Not too long ago the prospect of conducting a website redesign would get your “SEO guy” excited – and not in a good way. In the past, websites could lose a huge percentage of their traffic, search equity, backlinks, and directory placements due to a new website being launched. This can still happen, but only if you don’t have an SEO plan in place prior to pulling the trigger on that new site.

Today, it’s possible to move domains, hosts, and platforms all on the same day, and retain most of your traffic and search engine results. Its really not [Read more…]

Website Performance and Uptime Monitoring

Website and server speed is part of search engine optimization.

We have implemented a website monitoring service that independently checks the performance and uptime of your server. While the occasional outage wont generally have any impact on your search rankings, repeated downtime and slow response times will hurt you. But how do you know if your server has slow / down time? [Read more…]

Dropped From Google Completely

It is every business owners worst nightmare – you wake up one morning and your website has vanished from Google. This was the plight of one frantic website owner we encountered recently. The site owner was convinced that something his SEO company had done caused his website to receive a Google penalty. His site was gone from Google… completely. You could not find the site by searching for the brand name or url. Any pages that were still indexed were not performing for any keyword search, and the cached versions were old. Diving into the crawl stats confirmed that Google not crawling the website – flat-lined. [Read more…]

Questions to Ask a Potential Web Design Firm

Search Engine Friendly Design

I recently participated in the website redesign process for a group that supports the meeting and group travel industry. The Board of Directors asked if I could put together some questions for the final selection process. I thought this would be good material to share on the blog.

Web Designers and Developers – Take Note! During the review process every person on the selection committee visited the website of the firms that delivered proposals. There were a number of comments about the “lackluster” delivery of some of the firms offerings. I understand the reality of, “The son of the shoemaker has no shoes” but you need to take this to heart if you want to grow your business and land bigger clients. A little SEO would help you be found also. But we’ll save that for another post!

Download and Print This Article: Questions to Ask Website Designer

Here is my list of questions to ask [Read more…]