How Fast is Your Website? Does it Matter? Test it!

How Fast is Your WebsiteDoes the amount of time it takes your web site to load have an effect on your Google Search Results? As with all things “Google” the answer is Yes, No and Maybe all at the same time!

YES – Adwords: Website load times have a direct impact on placement and cost for Adwords Pay-Per-Click advertising. Google states that Landing Page load speeds “will begin to impact your landing page quality and, therefore, your Quality Score.” This means that slow pages will pay more. Read more here –

NO – Organic Results: As of this writing Google does not currently penalize sites with poor load times unless the site “times out” and the Googlebot Spider can not access your sites content and interior pages.

MAYBE – The Future: Its safe to speculate that in the (very near) future Google will be adding a “load time” calculation to its organic results ranking algorithm. It really makes sense when you think about it – slow sites create a poor user experience. Google Search Results are one of the primary products they deliver to customers, so why serve up a frustrating slowpoke. If your slow, your gonna go!

How fast is slow? A reliable source has indicated that your site should load in less than 4 seconds according to this tool –

What can you do if your site is dragging its feet? There are a number of elements that determine the speed your site is rendered. Hosting and servers, site structure, graphic design and on-page scripting all contribute to your sites delivery speed.

RightNow SEO clients, contact us for a free WSO (Web Site Optimization) analysis report!

VIDEO: Google’s Matt Cutts on Speed and Shirts