Just Call It Marketing!

We have been providing internet marketing services since 1996, also known as the “dawn of time.” In the fifteen, plus years since then, someone in the industry regularly proclaims that “SEO is dead.” Every time there is a twist or a turn in the Google road, pundits tell us it’s the beginning of the end.

SEO is a funny term to begin with. But it has stuck as the acronym of the search engine optimization industry since way back when. So, I’m jumping in now and stating that SEO is in fact, dead. It actually died several years ago, when the practice of “optimizing” web sites required that other web sites call your web site an important resource. When the search algorithm calculates somewhere around 50/50 what you said on your page and what others said about you on their pages, the game changed entirely. This change happened several years ago. As soon as the herd figured out how to game it, the hammer came down hard in the form of a cute, foreign-named bear called Panda.

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Blogging is Social Marketing’s First Step

Blogging Essentials

Blogging is really not an option anymore. It is an essential part of the Holistic Internet Marketing pie. In my previous post, I gave you some elementary tips to blog correctly for SEO strategies. In this post, we will take one concept to the next level.

You don’t need to be engaged in Facebook or Twitter to blog. But if you are, the incentive to post a blog regularly is that it provides you with additional content to talk about on your social networks. Of course, the other side to this coin being, the sole intent of a business on a social network is to draw the viewer away from the social network community to the business owners’ own web site.

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