Top Sites Have the Best Links

Link Building is an Important Aspect of Organic SEO

The links that point toward your website from other online resources are the most important factor for scoring well at competitive search terms. According to recent research and opinion collected from top SEO industry pros, three of the top five most critical ranking factors have to do with the construction of a websites inbound link inventory.

You can no longer ignore a link building strategy if you want to compete online!

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Links Are Here to Stay!

If you are still sitting on the fence, waiting to employ a link development strategy for your website, I have some good news, and some bad news.

First, the Bad News: If your website is in a competitive search market you can no longer expect top organic results without having a link building strategy — Period.  Even sites that are well seasoned are starting to see their rankings drop in the search results if their link inventory is weak.

The Good News: It is not too late to implement a link building strategy for your website.  The positive effects of linking (on your search engine results) are rapidly visible.  Seasoned sites can see their positioning for competitive search terms rise in less then 90 days!

The Basics

  • What Are Links?  Links are the “action elements” that you click on to navigate between web pages or websites.  They can be text or graphics.  There’s a decided emphasis on text links for the purpose of Search Engine Optimization.
  • Where Do Links Come From?  The primary sources for links leading back to your web site are: other websites, Internet directories, articles and press releases, blogs, social networks, and advertising venues.
  • Why Are Links Important?  The Search Engines view links in terms of “popularity” on the Internet.  If other sources on the net think your site is popular, then the Search Engines have more confidence that your website is a trusted source.
  • So More Links Are Better?  Not necessarily, the links must come from sources that the Search Engines already trust.  Think of links back to your site as testimonies to your website’s character.  A bunch of junk links from a foreign country or useless websites can actually have a negative effect on your site’s ability to rise and perform in search.
  • I’m Confused.  How Many Links Do I Need?  This is a common misunderstanding, so you are not alone.  Link development is an ongoing process that needs attention for the life of your site.  I like to think of “inbound links” as nutrition for your site.  Just like you can not eat a whole years worth of food in one sitting, you can not get linking finished in one swoop.  A link a day helps keep the competition at bay!

For your website to perform effectively in natural search, for it to receive front page listings, you need to address these top three aspects of SEO:

First, you need to start with a website that is designed to be Search Engine friendly, so that the search spiders can crawl it. 

Second, you need to have the on-site content aligned with your message, and groomed for the key words and phrases that you are targeting. 

Third, you need to build a robust link inventory from reliable and relevant sources. 

The team at RightNow Communications can help you develop a top performing site.  Contact us for an assessment of your online presence today.

In Link We Trust

Trust: Assured reliance on the character, ability, strength, or truth of someone or something b: one in which confidence is placed.

There are a handful of major factors that the search engines look at when deciding which sites to include in their results. One of the biggest factors in the website vs. search engine relationship in the trust factor. Yes trust.

Google is under no obligation to include any website in its search process. They are even more cautious about the sites that get listed near the top of the results. They want to deliver sites that are relevant to the person that plugged the search phrase into their browser.

How can Google tell if you are trustworthy? They use the very same method that creditors or the police use – your permanent record. The search engines have a profile of your sites history. How old it is, where your hosts server resides, who owns it, the amount and type of content, and the percentage of your site’s links that are reciprocated. They know how many countries are linking to your site. They even know if you have 10 domains all pointing to the same content.

Most importantly they know your link history. The search engines know how to count your links. They do it all day, every day. What they have perfected is determining which of the links they have already counted can be trusted. If your site only has inbound links from .biz domains or free directories, that’s not a very trustworthy link profile. It would be preferable to have just a handful links from relevant sites and some select sources like major directories, useful content releases, a few .edu and .org sites, and other countries. Why? That’s a much more trustworthy link profile. If your site is linked to by a variety of different sites that have a high trust factor, your trust profile will go up, and so will your results.

Some things to consider when linking:

Don’t ever link to sites that include and/or link to content that is questionable. This includes gambling, media piratacy, adult content, or sites that are pure link farms.

Don’t include your site in link pools, link co-ops, or link free for all.

Don’t use any automated link marketing software.

Don’t Link all of your sites together.

Don’t bulk purchase links.

Never purchase links for, or sell links from your site just for the sake of link value. This does not include “pay for inclusion” directories like Yahoo or advertising that naturally links back to your site.

You need to protect your link history as cautiously as your credit information. Just like identity theft can be devastating to your FICO score, a poor website identity profile can kill your SERPs (Search Engine Results Pages.) Ultimately, you are responsible for every action on your sites behalf.