Social Media Auto Posting Misses the Point

You are overloaded. It’s a fact. Before the internet came along you were already plenty busy. It’s taken you a decade of weening yourself from traditional media, transferring marketing dollars over to the digital side of the coin.

Now, along comes the Social Networks (SMM). If a business is to participate, there are so many things to learn and do at once. It seems insurmountable. Smart marketers saw this early on and developed management tools. A component of most of these tools is the ability to “load” posts for Twitter (or Facebook and others) to autopost in the future. And it is oh-so-easy to flip the switch that auto posts whatever you post at Twitter directly onto Facebook. Whew! That cuts down the workload.

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If it Were Easy Everybody Would be Doing it!

Report from the Trenches: For over fifteen years, we have been providing an ever increasing smorgasbord of internet marketing services. At first, clients had to “steal” funds from their traditional marketing budget to pay for online efforts. These days, the online marketing budget has become the major portion of the business building budget. Back then, the skeptics didn’t believe in the internet being a viable media. Today, most business owners believe an opportunity exists but who has the time to figure out what works and what doesn’t? The learning curve has increased every year exponentially too. Today, thankfully, we find business owners who have a general understanding of the job at hand on the world wide web. But the main driving fact remains; there is not enough time in the day to get it all done. After all, you still have to run your business like you used to… only now, there are enough time killers lurking about that there is just no way you can get it all done effectively and properly, yourself.

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Catch a Wave and Ride It!

Some of our SEO clients have been with us five, ten, even fifteen years! The longer your business has been concentrating on being found through internet search, the stronger your position is. Now, along comes Social Media and we are seeing the cycle repeat again. Those who have engaged in this new form of marketing will be that much more ahead of the game than those who come next year and beyond.

The problem for most businesses is a lack of staff. There are just too many processes and strategies to tackle and like the proverbial “deer in the headlights”, it’s pretty easy to put aside that which we do not know.

How can you begin to grapple with the social marketing strategy?

Twitter: Do you have interests? Sure you do! Choose a few topics that interest you and follow them on Twitter. Topics are “tagged” with a hashmark #. You can search for topics using this method or you can automate it with a variety of tools found online. You don’t need a Twitter account to do this. But why not? Who knows, you might have something to contribute to the stream yourself! Twitter is just a news stream from millions of businesses, media outlets and people like you and me.

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